MossBros Auto Group Managing Nine Different Dealership Social Accounts
While I was a social media manager for MossBros. meant managing platforms such as Facebook, Instagram, Twitter, Tiktok, NextDoor, and last but not least LinkedIn. I not only managed one account BUT, a total of NINE! Each one with hundreds of followers! Scroll through and view some of the car pictures I took on the lot, some designs I’ve edited, and coupons I created.
First, Let's Talk Analytics
In the slideshow below, you will see the analytics for each page on Facebook, Instagram, and our TikTok results. Each result grid is within the year results, and as you can see it’s pretty impressive.
This is just one of the nine pages for MossBros Auto Group Dealerships I had to manage. Each week I would plan out what needs to be posted where, and what time. With that said I do have knowledge with the social media editing apps and other organizing platforms such as preview. From creating posts, uploading images, updating our status, communicating with customers, I can do it all.
Top 3 Posts
Wow. Seeing the statistics with each post surprises me each time with the results. Viewing the number of views, shares, and comments, helps me understand what the viewers want to see through our page. Doing this fifteen times with all of our pages can be time-consuming, but, oh boy do I enjoy it. Go ahead and click the picture to view the main page, then from there, don’t be shy, view the other dealership pages that are linked below.
LIKES: 12
COMMENTS: 5
SHARES: 10
REACH: 14
CLICKS: 5
LIKES: 15
COMMENTS: 7
SHARES: 18
REACH: 71
CLICKS: 5
LIKES: 10
COMMENTS: 0
SHARES: 4
REACH: 38
CLICKS: 3
Starting in 2021, our TikTok account has grown! With hundreds of views, sometimes thousands were such an amazing accomplishment to view. Creating the video either in premiere, rush, an editing app, or Tiktok itself, was another skill set I was ready to master.
Top 3 Videos
Dealing with nine different dealerships and one account can be tricky. From making the scripts, finding the salesmen, editing the video, then finally posting a video a day to three. WOW. I have learned so much about video content I did not know before. These three videos were just the top 3 videos I have created within the timeline. Scroll through some and let me know which ones you like.
LIKES: 10
VIEWS: 13.1K
SHARES: 0
COMMENTS: 0
TOTAL PLAY TIME: 9h:52m:49s
AVG. WATCH TIME: 2.7s
REACHED AUDIENCE: 12,076
LIKES: 14
VIEWS: 11.9K
SHARES: 0
COMMENTS: 8
TOTAL PLAY TIME: 24h:14m:45s
AVG. WATCH TIME: 7.3s
REACHED AUDIENCE: 10,204
LIKES: 33
VIEWS: 2,076
SHARES: 6
COMMENTS: 0
TOTAL PLAY TIME: 5h:23m:56s
AVG. WATCH TIME: 7.2s
REACHED AUDIENCE: 4,119
From learning how to communicate with customers through comments or messaging, learning the guidelines on what to post for video or photos on each account, or managing the budget for advertising for the accounts. The best part was gaining hundreds of followers on each platform was a rewarding feeling. Go ahead and give the picture a click and view some of the images that I have taken.
Top 3 Posts
These three photos were the top three performing posts in December and January on the MossBros. Auto Group main account. During my employment at MossBros. I’ve learned that with a photo, you NEED to find a great spot for the lighting on the car and a good background. Whether that be the sky, the trees, anything to help the object of the image stand out. With those two ideas from your main perspective, I believe you can get any photo to be GREAT.
LIKES: 6,211
PROFILE VISITS: 2
SAVES: 10
COMMENTS: 0
SHARES: 12
IMPRESSIONS: 10,589
ACCOUNTS REACHED: 6,211
LIKES: 820
PROFILE VISITS: 5
SAVES: 18
COMMENTS: 2
SHARES: 0
IMPRESSIONS: 12,809
ACCOUNTS REACHED: 7,626
LIKES: 708
PROFILE VISITS: 8
SAVES: 8
COMMENTS: 2
SHARES: 0
IMPRESSIONS: 7,749
ACCOUNTS REACHED: 5,197
