BuzzFeed Celeb, Apop, & PeroLike

I had the privilege of being a social media strategist for BuzzFeed Celeb, Apop, and PeroLike, which meant managing not only one account but three. 

During this time, I have learned how to assist with video capture, edit videos, and strategize when the final should be published.

First, Let's Talk Analytics

As a strategist for BuzzFeed PeroLike, Apop, and Celeb brands I was assisting in the daily output of content cross platforms and driving traffic back to BuzzFeeed.com. Below are the stats for Facebook and Instagram.

BF_Celeb-FB
BF_Celeb_Insta
BF_Apop_FB
BF_Apop_Stats

Now, About the Social Accounts

My day-to-day tasks were of course publishing content. However, I will look at the daily, yearly, and monthly analyses of what videos would best for each platform.

BuzzFeed Top 3 Posts

These three videos are some of the few top trending videos for the platforms. While sabrina announced her new song, Jenna Ortega was trending as well is why I advised the team to post. Then after that video would be the video announcing the new film. While also talking about moree trending topics like politics.

10M Views

560K Likes

3.7K Comments

18K Shares

35K Saves

21K Views

182 Likes

3 Comments

5 Shares

6 Saves

106K Views

3.8K Likes

523 Comments

356 Shares

221 Saves

Let's Talk Strategy

BuzzFeed Celeb Social Strategy

We eat, sleep, and BREATHE pop culture! 😜

The goal for BF Celeb, in the end, was to gain attraction to the BF Celeb YouTube videos and BF website. With that, the team and I worked on cutdowns within the YouTube video we can use to post on the other social platforms. While also looking at other platforms to see what is trending to stay on top of social media trends. 

BuzzFeed APop Social Strategy

Figuring out what it means to be Asian-American one grain of rice at a time 🍚

BuzzFeed APop is a new channel for the company. With that the goal was to see what our audience liked about our videos and what we as a team can do more.

BuzzFeed Pero Like Social Strategy

Doing it for la cultura 💫

BuzzFeed Pero Like is leading the way in Latine culture. The diverse creators create fun, engaging, educating videos showing their culture. From their content, I would strategize when would be the best time/date to publish each video relating to the trends going around on social media.

YouTube Strategies

BuzzFeed Celeb

While at BuzzFeed, I have performed two case studies on the BuzzFeed Celeb YouTube Channel. One study about when is best to post on YT Shorts, while a full video is being published. Another is about YouTube chapters in each video.

BuzzFeed Pero Like

Posting YouTube Chapters in each video helps with SEO. Since YouTube and Google work together in a sense, the YouTube chapters act as SEO for the video when the audience places a search on the Google platform.

Content Creation

BuzzFeed Content Creation

Not only would I strategize when the content would go onto social media. In my free time, I would also go out to film, edit, and produce content for the team.

These are some of the videos I have managed, produced, and scheduled. Some are on the BuzzFeed main page and others are on the BuzzFeed APop page.